Marketing to Millennials®: New Trends and Marketing Models

Marketing to Millennials®:  New Trends and Marketing Models

The largest and most influential generation of consumers ever - Millennials - are no longer an unreachable audience.

While some companies fear the unknown of the “innovation generation,” the real winners are those who engage and interact with today’s Millennial Mindset® consumers.  Consumers who are hyper-connected, content-consuming and more likely to listen to their peers than traditional forms of marketing. Millennials are influencing the attitudes of older generations of consumers and we have the research to prove the financial impact of this influence.
 
This educational presentation will challenge participants to unlearn and reimagine what they thought they knew about the millennial generation including their influence/impact on older Baby Boom consumers who purchase food, entertainment, technology, travel and many other product categories.

Jason has 15+ years of experience developing brand strategy in the CPG, retail and consumer goods categories. As Managing Director he oversees all client relationships with a focus on driving business results for Barkley’s clients. He has led strategy that has resulted in award-winning work, including Cannes Lions, National ADDYs and Digital Innovation Awards. He was also recently honored as one of Kansas City’s 40 most influential business leaders under the age of 40. He has worked with brands including Target, ESPN, Dairy Queen, Nestlé Purina, Ball, Applebee’s and Hershey.

To learn more about Barkley, visit https://www.barkleyus.com/