Rotary Service and Networking

By Steve Nichols, Owner, Boswell Inc.

When I first joined the Rotary Club (Club 13) five years ago, I was mainly interested in the business development and networking opportunities. What I discovered was that the real value in Rotary was the feeling you get when you work with people you like to do things that make the world a better place and that are fun. Rotary has absolutely benefited me from a business development standpoint, but it has improved the quality of my life and made me a better person, too.

 

The lesson I glean from this experience is that while there's nothing wrong with pursuing what you want for yourself, the best way to position yourself to get what you want is to do good work and earnestly help others as much as you can.  This is a foundational concept of marketing because the best marketing strategies are geared towards helping people get what they want and need in life to be happy.
 

By helping others in the Rotary Club of Kansas City and its spinoff organization, Rotaract, I've made friends that I want to keep for the rest of my life, and our relationships have grown through our mutual service to others. There are many ways to go about networking, but I think the best way is to find people who like helping others, and help others together with them.

 

[Note: Steve Nichols is the owner of Boswell Inc., a Kansas City marketing and communications company with a vision of “the continual improvement of society through mutual understanding which comes as a result of clear, concise and compelling communications.”  He was instrumental in the chartering of Rotaract KC, the Rotaract club sponsored by Club 13 and the Plaza Club.] 

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